Fundraiser Event
What Are the Goals and Purpose?
A Vision Test
- Build A Planning Team
- Develop My Event Planning Committee
- Set Meeting Dates in Advance to Plan Event
- Design Custom Timeline and tasks to be completed with deadlines
- Assign/Delegate Tasks
- Who is coming?
- What ticket prices should we charge?
- How long do we need to accomplish our tasks – Most fundraising events require 6 months to 1 year to maximize effectiveness.
Define Your Cause: Tell a Great Story . . .
Ask the Passionate People For Their Personal Experiences With the Cause
Today, in America, 5.4 million people have Alzheimer’s–To take proper care of these 5.4 million people requires about 15 million unpaid caregivers, mostly family members as well as paid care-giving nurses in the nation’s nursing homes. The Alzheimer’s Association reckons the cost of all this care runs about $183 billion a year. Sadly, most of these patients need daily aid in getting out of bed, dressing, feeding themselves, getting to the toilet and other simple acts we all take for granted.
Unless a cure is found– and there is no hope of one today– the number of sufferers from some form of dementia will triple to nearly 15 million.
Meet Ellen…with the plummeting economy, her pension plan has taken a severe hit, while her medical expenses and drug costs have sky-rocketed.
Ellen’s situation is placing her housing situation in jeopardy and putting extra stress and strain on the facility that is taking care of her. They are already understaffed and supplies are limited, that make it extra challenging to service their residents effectively. A widow, she has no where to go, but what’s the nursing facility to do?
Fundraising
Community Awareness
Building Relationships
Establish A Budget
Where are your resources?
Where can we raise funds PRIOR to the event?
What are your expenses?
How many guests do I need to break EVEN?
Create an ROI – calculate a return on investment.
Themed Events – Name Event to fit your Goals
Casino
Gameshow
Race Day
Golf
Dinner
Auctions
Festivals
Location! Location! Location!
Hotels – County Clubs – Unique Sites
Consider:
Indoor/Outdoor – Weather Conditions
How many guests are you expecting
How many rooms/tables will event require?
Is there onsite Parking
Does the facility provide the euipment needed?
Available Dates – ensure no other distraction will interfere with your event
What food are you serving and how? (Hors d’oeuvres, Buffet, Service)
Who is your Target Market?
Guests/Groups/Associations that should be interested in your cause
How Do I reach my Target Market?
Start communicating with them at other similar events
Build your contact lists – design spreadsheets with all contact information for both guest and sponsor prospects.
Sponsor Specific
- Develop a “WIFT” – “What’s in it for them” strategy
- Differentiate levels of exposure: Platinum; supporter; contributor.
- Tax Deductions
Ticket to Success? . . .
Automate your processes for ticket selling and fundraising.
Link the event website to company’s social sites
Word of mouth prospects make the most loyal donors
Body Building 101 – Get it all!
What you want in writing
Ideal Location
Ideal equipment
Just the right vendors to support your cause
The Leg Work . . . Sponsors
Reach out and touch potential sponsors
The Date – Eblast “Save the Date” Announcement
The Letter – Sponsor letter example
The Call – Follow up with many personal phone calls
The Visit – Stop in for a personal visit
The Guests
The Invite – “Save the Date” gets prospects excited early
List Important Information – Name of Event; Who’s it benefiting; Location; Date; Time; Cost to Participate; Contact Information
Media Advertisements – Develop relationships with the media
Follow-up!
The Event
Fundraising Experience – Create a timeline of activities & announcements
A Captive Audience – Consistent Opportunities to give
Volunteer Assignments – Greeter, Registration, Floater, Security, Fundraiser “Hosts”
Management – Ensure Proper Flow of the event – Ensure everythone is having fun!
A.B.F. – Always be Fundraising
Naming Rights
Promotional Products/Memorabilia
Add-on Packages
Well, How Did You Do?
Send Thank You’s – Send “Thank You” notes to everyone.
ROI – Followup and determine net fundraising profit
Learning Experiences – Schedule a post-event meeting
Testimonials
Address
Columbus, OH
United States of America.
Phone
614-823-8200
Email Address
info@vipeventsmgmt.com
Business Hours
Monday/Friday: 8am to 6pm
Saturday: 9am to 12am